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Below are the 2010 Kansas Farmers Market Conference for Vendors Presention PDFs. Thanks to our speakers for sharing these!
Keynote Presentation
Putting a Face with the Food We Eat
Don Wambles
Farmers market has grown and changed over the years. The public desires ‘fresh and local’ produce but are accustomed to stylish marketing techniques used by grocery store chains. Incorporating tried and true marketing with the demand for ‘fresh and local’ is a win-win for farmers markets. Update on one of the most successful government programs of all–the Senior Farmers Market Nutrition Program. Download Presentation PDF
Specialty Crop Production:
Adding Strawberries to Vegetable Production
Jerry Wohletz
Jerry shares his family's experience of growing vegetables for the Lawrence and DeSoto farmers markets and the farm’s growth over the 7 years. With the addition of strawberries grown in their high tunnel in 2009, the demand has convinced them to start a "Pick Your Own" strawberry patch for the 2010 season.
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Beans: Not Just the Green Ones
Jill Elmers
There are so many different types of beans that can be grown and brought to market. We will talk about the different varieties available, tips on how to grow the less familiar types, and how to educate your customers on their uses.
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Bok Pac Choy Choi: Demystifying an Asian Vegetable
Rebecca McMahon
There is lots of potential for growing Bok Choy in Kansas during the spring and fall market seasons. It is not as challenging to grow as the name might seem! Gain insight into this unique vegetable: how it fits into your farm system, marketing ideas, and some pitfalls.
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Brambles to Berries
Rebecca McMahon
Both raspberries and blackberries can be grown successfully in Kansas and bring a premium price, but getting them to market can be a challenge. This will be an overview of variety selection, growing systems, and marketing for raspberries and blackberries in Kansas. 60 minutes
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Cultural and Alternative Methods for Pest Management
Jennifer Smith
Learn the best ways to prevent insect and disease problems through selection and good cultural practices, and explore what works and what doesn't with alternative methods for pest control. The session will focus on insect and disease pests of fruits and vegetables and explore what works and what doesn't with alternative methods for pest control. 30 minutes
Coming Soon: Download Presentation PDF
Early Season Perennials: Asparagus and Rhubarb
Karen Pendleton
Draw shoppers to your stall early for spring crops and you’ll have a good chance of keeping them throughout the growing season. Karen shares her tips for growing these early season shopper favorites–from favored varieties to production methods. 30 minutes
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Eggplant
Karen Pendleton
With 15 years experience growing and selling this vegetable, Karen offers advice on selecting varieties and determining best cultural practices. Even more importantly, Karen will share how she has built a strong market for this less common crop. 30 minutes
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Growing Acorn, Butternut and Spaghetti Squash for the Market
Mark Jirak
The basics to successful production and marketing of winter squash.
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Growing and Marketing Sweet Potatoes in North Eastern Central Kansas
Stephanie Thomas
Get the dirt on growing these nutritious golden-red, tasty tubers. Info on what varieties grow best in our area, and when and how to plant. Harvest and storage tips, and marketing advice from a farmer who loves to grow them as much as eat them.
Kansas Cantaloupe Production
Mark Jirak
A basic overview of how to grow cantaloupes and market them at Kansas Farmers Markets. 30 minutes
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Primary Seed Saving For Market Gardens
Dianna Henry
Saving you own market garden seeds is not as difficult as you may think! We will start with Primary/open pollinated varieties. Local heirlooms are long term PROVEN producers, specifically for our soils and climate. Varieties such as Mortgage Lifter Tomato and Aunt Mary's Sweet Corn pulled their families through the Great Depression. As our economy gets more challenging, we get more and more local! We will cover a few ways we can start to save our own seeds and help each other locally.
Salad Mixes: The options are endless
Jill Elmers
Salad mix has become a market staple for many customers. Learn what makes a good mix, growing methods, and harvesting methods.
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Swiss Chard and Kale
Laura Christensen
Bunched greens make an eye-catching market display and can be popular with customers. We'll cover simple production, harvest and storage practices as well as tips on marketing, presentation and pricing.
Sales, Marketing and Display:
Community Supported Agriculture: What it takes to become someone's farmer
John Crisp
One family farm's experience with CSA setup, marketing, logistics, and customer service. Participate in an informal discussion of the joys/challenges of knowing the families you feed. Come with your questions about this rapidly growing market!
Kansas Senior Farmers' Market Nutrition Program–Vendor Training and Certification
Jennifer Church
The Senior Farmers' Market Nutrition Program has returned to Kansas! At the end of this session, vendors will have the option of being certified to receive senior farmers' market checks during the 2010, 2011, and 2012 market seasons; recertification will not be necessary until 2013. Guidelines for receiving and cashing checks and what products are eligible (honey is now an eligible product!) will be explained.
Download Presentation PDF Visit the Kansas Department of Health and the Environment's Senior Farmers Market Nutrition Program page for complete information.
Making the Most at Market
Dave Heidebrink
When designing a market strategy, vendors can draw in shoppers through attractive, bountiful displays, farm promotion, fair prices and excellent customer service. Join Dave as he gives you a tour of his market booth and shares his tips on strengthening relationships with customers.
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Reaching New Customers: www.buylocalks.com
Pete Garfinkel
We will discuss and demonstrate the new Kansas Rural Center website designed to increase the sale of specialty crops and locally grown foods produced in Kansas. Specialty crop producers can post detailed descriptions about their operation and available products on this website as well as add their information to maps to increase ease in locating their business. A restaurants & markets section showcases businesses that sell specialty crops and value added items produced in Kansas.
Coming Soon: Download Presentation PDF
Strategies Farmers Can Use to Increase Sales
Don Wambles
Are you one of the many farmers that think your primary goal is to produce bountiful crops? Producing a bountiful crop does not always translate into bountiful profits. In this session you will learn methods for pricing, ways to keep customers coming back and strategies to gain new customers. All of which will increase your sales.
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Flowers:
Making Time to be Inspired
Jozie Schimke and Brian Henry
Earth Flowers annual pilgrimage in photos. To keep reinventing your business, you've got to be alert wherever you are and we believe in the magic of travel!
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Perennial Pizzazz for Bouquets
Jozie Schimke and Brian Henry
Discover perennials and fillers to round out and add seasonal interest to market bouquets. 30 minutes
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Top 5 Tips for Standout Sellout Bouquets
Jozie Schimke and Brian Henry
The art and the craft of fabulous bouquet making. Come develop your skill in this hands-on workshop. 45 minutes
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Meat, Poultry and Eggs:
Meat Marketing Displays at Kansas Farmers Markets
Rosanna Bauman
A kaleidoscope of Kansas farmers market meat vendor' display techniques interpreted by KRC's Farmer Educator Rosanna Bauman. Vendors showcasing multiple meat species, niche and value-added meats will be critiqued for displays exhibiting character, signage and sidelights. This session in followed by a brief look at profit keys that will support the demand generated by good displays. Download Presentation PDF
Meat-conomics 101: A profits and pricing survival guide for meat producers drowning in numbers
Rosanna Bauman
Why is someone who is notorious for poor record keeping giving a talk on record keeping? Because the Baumans can tell you the horror stories of not keeping records and the necessary systems they use to track their eleven on-farm enterprises. The operators of Cedar Valley Farms share their simple systems for profit and cost assessment, cash flow analysis, and value increasing. Download Presentation PDF
Niche Poultry Production: Slow Growing Broilers
Betsy Conner
Slow growing broilers can be a great niche pastured poultry market opportunity. Learn about slow growing broilers including differences between slow and fast growing broilers, budget, resources, and marketing options. 30 minutes
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Small Scale Egg Production
Betsy Conner
Thinking of getting into small-scale egg production or increasing the size of your existing flock? Learn the bare bones of egg production including production systems, breed choices, egg handling, marketing, and resources. 40 minutes
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Stop the Meatball Slingin': Producer/Processor Relationships
Rosanna Bauman
A successful direct marketing meat business must have good relationships with its processor/butcher. The future of many processing facilities is dependent on local meat producers. As a diversified meat producer from Bauman's Cedar Valley Farms, Rosanna also has experience as a poultry processor with her family's USDA-certified ANCO Processing facility. Get the scoop on how to improve and strengthen the relationship with your processor. Download Presentation PDF
Winter Production and High Tunnels:
Designing Structures for Deep Winter Growing
Chuck Waibel
Chuck talks about designing a new kind of greenhouse for energy-efficient deep winter growing. Seeing that most greenhouses are designed assuming cheap and abundant energy, he developed a different design philosophy "from the ground up." He will explain the basics of that philosophy, and how he applied it to the Garden Goddess Greenhouse.
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High Tunnels from A to maybe M or N
Dan Nagengast
An introduction to high tunnel construction, use, crops and research going on in Kansas and the Midwest.
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The Story of Garden Goddess
Chuck Waibel and Carol Ford
Chuck and Carol missed the fresh vegetables of Summer and decided to do something about it. They designed and built a first-of-its kind solar powered greenhouse, from which they provide fresh vegetables for not only themselves, but over a dozen families, in the cold, windy Minnesota Winter! Talk with them about the whys and wherefores of what they call "Winter's tastiest miracle."
Coming Soon: Download Presentation PDF
Winter Horticulture, Growing in the Cold and White
Carol Ford
Carol is the "Garden Goddess." She has learned that growing food in the depth of Winter is very different from growing in the Summer. She will share her techniques and insights from years of research and practical experience, including best plant varieties, soil mixes, scheduling, and the "Three Seasons of Winter."
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Food Safety and KDA Licensing:
Licensed Facilities: Where do I start?
Shannon Rees
Shannon explains her experience in trying to discover information for adding a certified kitchen to the Rees Fruit Farm market. Learn who she contacted, what laws applied to her facility, and the hoops she jumped through to get the project approved.
KDA’s Adam Inman holds a Q & A on licensed facilities following this session.
Coming Soon: Download Presentation PDF
Get Right or Get Left: The story of Flory Foods’ licensed mobile unit
Don Flory
Don shares the process he implemented to develop and license a mobile unit to sell grilled breakfast sandwiches at farmers market. Know what end results you want to achieve. Define a path including procedures and contacts. Explanation of process involved in procuring license from state.
KDA’s Adam Inman holds a Q & A on licensed mobile units following this session.
Coming Soon: Download Presentation PDF
Got GAPs?
Pete Garfinkel
GAPs certification is increasingly becoming a requirement for producers selling to many wholesale outlets. This will be an overview of the major aspects of Good Agricultural Practices guidelines (GAPs) for fruit and vegetable producers. We will discuss the features and benefits of GAPs certification and completion of farm self assessments.
Coming Soon: Download Presentation PDF
Update on Federal Food Safety Legislation
Dan Nagengast
Will the pending federal food safety legislation affect produce sales at farmers markets? How about wholesale sales? Dan explains the current status of legislation in the House and Senate.
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2010 Kansas Farmers Market Conference Sponsors:
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